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SEATTLE (July 20, 2023) — Out of doors Analysis, the Seattle-based producer of high-performance technical outside attire, is launching into the mountain-bike class in Spring 2024 with its new Freewheel MTB Assortment, an eight-piece mountain-bike assortment. The gathering brings the technical design experience and supplies innovation management that has outlined Out of doors Analysis merchandise for greater than 40 years to a class that may be a core exercise for a big phase of its current buyer base.
Introducing the Spring 2024 Out of doors Analysis Freewheel Mountain Bike Assortment
For a few years, cyclists have adopted technical attire from Out of doors Analysis for punching out the miles. Items just like the waterproof Helium Rain Jacket, the sturdy Ferrosi Overshort and sun-protective, quick-drying Echo assortment — although not explicitly constructed for driving — are versatile layers that work throughout a variety of actions.
In anticipation of the Freewheel launch, and to showcase the model’s dedication to the mountain bike group, Out of doors Analysis has signed on as a Precept-Stage Sponsor of Crankworx Whistler 2023, the unique cease of the world’s largest mountain bike pageant. Out of doors Analysis is the title sponsor of the Pace and Fashion Occasion on Friday July twenty eighth and might be on-site all through the pageant selling the upcoming Freewheel Assortment with shows and product giveaways.
“The Freewheel program was developed as a result of our clients and athletes journey mountain bikes alongside their many different outside actions, and we knew they had been already utilizing our gear for driving,” stated Kylene Wolfe, Senior Product Supervisor of Sportswear. “Speaking to our clients confirmed us that there’s a actual want for better-fitting, extra technically-led trail-riding attire. So it was a logical subsequent step to broaden straight into the trail-riding class.”
The Out of doors Analysis group has extensively discipline examined the brand new Freewheel line with a variety of athletes. The gathering brings in confirmed expertise from OR’s outerwear and sportswear collections, together with DuraPrint®, a 3D printed overlay. DuraPrint delivers additional abrasion resistance in high-wear areas with out including weight or impeding flexibility within the cloth — a pure match within the bike class. It additionally gives prolonged and inclusive sizing choices, as much as girls’s 4X Plus and males’s 42.
The brand new assortment features a bike-specific half-zip hoodie, a long-sleeve Jersey, and short-sleeve driving tee, driving shorts that includes DuraPrint expertise, two bike gloves and a hip pack.
“Whistler holds a particular place because the hub of the mountain bike world, and Crankworx has established itself because the premier occasion within the sport,” states Chris King, VP of Model at Out of doors Analysis. “We’re excited to be a Precept-Stage Sponsor for an occasion that pulls such a wide-reaching, influential viewers. We won’t wait to point out off our product group’s onerous work to develop a flexible package specifically tuned for mountain biking.”
Darren Kinnaird, Managing Director, Crankworx Occasions Inc., stated: “Out of doors Analysis’s repute for constructing world-class outside gear and attire is well known. We’re excited to introduce them to the mountain bike group, and we sit up for making a stable basis for a doubtlessly long-standing partnership.”
About Out of doors Analysis
Since 1981, Out of doors Analysis has created trusted attire, equipment, and tools so that you can thrive outdoors. Our award-winning outside gear is meticulously researched and examined for outside lovers and navy customers across the globe. Grounded in our values of curiosity, ardour, innovation, collaboration and group, we attempt to create area for all within the outside. We have a good time wins outdoors at each degree along with our ambassadors, non-profit companions and workers. Be a part of us at outdoorresearch.com.
About Crankworx World Tour
Born in Whistler, B.C. in 2004, Crankworx has advanced right into a multi-stop worldwide pageant collection, bringing collectively the most effective mountain bike athletes to compete in elite-level competitions in a wide range of disciplines, in addition to internet hosting races for amateurs, Kidsworx contests for younger riders, participatory occasions, and celebrations of mountain bike tradition, all whereas showcasing wonderful locations. And whereas the pageant has gone worldwide, annually the worldwide mountain bike group comes residence to Crankworx Whistler for the final word celebration of all issues mountain bike. The unique. The largest. The guts of all of it. The defining celebration of mountain biking.
Media Contact: Verde Model Communications | (970) 235-0268 | or@verdepr.com
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