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Earlier this yr, Parlee Cycles gave the impression to be the most recent sufferer of the pandemic’s boom-and-bust cycle, declaring bankruptcy and coming into restructuring. What they couldn’t inform us then was that there was a plan, and a brand new proprietor was about to return alongside.
Now, the model is again in enterprise, with long-time fan of the model John Harrison as the brand new proprietor and CEO. Founder Bob Parlee will give attention to design and engineering, they usually say they have been capable of hold nearly their complete workforce by way of this course of and everybody’s reinvigorated and excited for the following part.
I interviewed Harrison for our podcast to listen to all about it, listen to that episode here, and verify the official press launch under. In the event you’re not conversant in the model, listed here are a couple of of the bikes we’ve lined and reviewed through the years…
Parlee Bikes
The Parlee RZ7 is their aero highway bike and was one of many first with fully-integrated stealth routing and shielded disc brakes.
The Chebacco XD gravel bike has seen a number of updates because it’s launch, and we reviewed it here.
The Parlee TTiR was one of many first TT/triathlon bikes with disc brakes and extremely forward-thinking for its time. Whereas these kind of bikes make for excellent press and buzz as platforms for making an attempt wild new aero concepts, they’re additionally very low quantity. So, the TTiR shall be discontinued by the top of this yr.
Parlee Cycles Press Launch
FROM PARLEE: Parlee Cycles introduced that it has been acquired by an avid bike owner and unbiased investor. The acquisition of the model and 100% of the property of Parlee Cycles alerts the top of their Chapter 11 restructuring and ensures the longevity of the famend model. The enterprise will function below a newly shaped entity named Parlee Composites, Inc., with John Harrison assuming the function of President and CEO.
Bob Parlee, the founding father of Parlee Cycles, is broadly thought of one of many main designers and unique masterminds of the carbon fiber bike trade. He has designed almost a dozen award-winning and extremely sought-after bikes all through his storied profession. Bob will stay on the chief workforce as Chief Designer and can flip 100% of his consideration to the design and improvement of future fashions. John, as CEO will give attention to the event of operational excellence within the enterprise and the enlargement of gross sales and advertising efforts. The present Parlee Cycles workforce will transition to the brand new group and Parlee Composites expects to start hiring nearly instantly to help the expansion anticipated in 2024.
Parlee Composites is dedicated to fostering development of the legendary model by way of manufacturing innovation, enlargement of their world vendor community and the introduction of some thrilling new fashions. The group will stay devoted to their world community of sellers and can make investments to make sure a frictionless expertise by way of ordering, customization, achievement, and help.
“There are numerous 1000’s of Parlee followers around the globe and I’m delighted to have the ability to shepherd the group into this new period and proceed to ship merchandise that delight our prospects” supplied John Harrison, Parlee’s new CEO. “The scope of our plan is audacious. We’re concurrently increasing the enterprise and dealing on some really superb new tasks that we’ll be excited to announce in 2024 and 2025”.
Bob Parlee, founding father of Parlee Cycles added, “We’re delighted to work with John. He has an infinite depth of expertise in sustainably scaling small companies. He’s already been engaged with the workforce at Parlee and is shortly making a constructive impression to our working effectiveness”.
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