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Crew dsm-firmenich is ready to endure one more rebranding – in line with experiences from the Netherlands, PostNL is ready to hitch as one other title sponsor within the new yr.
PostNL, the Netherland’s largest postal and parcel supply firm, ought to be formally introduced later in November as a significant sponsor by way of 2026, in line with Wielerflits. The brand new tandem of company sponsors would assist the lads’s and girls’s WorldTour programmes in addition to the U23 workforce.
Earlier in 2023, Crew DSM became Team dsm-firmenich for each the lads’s and girls’s squads following the merger and launch of dsm-firmenich. The lads’s WorldTeam debuted their new jerseys on the Tour de France, whereas the ladies’s workforce carried the brand new have a look at the Giro Donne.
Particulars of the brand new workforce title and branding weren’t accessible at this early date, however Dutch information shops speculated that orange could be integrated into the brand new search for the groups, as it’s one among PostNL’s company colors. This previous season the transition from Crew DSM to Crew dsm-firmenich retained predominantly black and blue jersey with a particular two-striped design.
PostNL has been concerned with sports activities sponsorships up to now, just lately with mountain biking groups and as a companion with Marathon Amsterdam. Wielerflits famous that PostNL has been looking for a significant sports activities sponsorship.
It now appears obvious {that a} high-profile biking partnership match the corporate’s aims associated to ‘motion and sustainability’. It additionally offers the supply firm, which has seen its parcel and e-commerce enterprise develop internationally, broader visibility with the WorldTour groups competing at Grand Excursions and massive occasions effectively past the borders of the Netherlands and neighboring Belgium.
For 2024, Crew dsm-firmenich added Dutch sprinter Fabio Jakobsen to its males’s roster in a three-year deal. French riders Romain Bardet and Warren Barguil proceed because the GC leaders, with a flock of younger, up-and-coming riders gaining Grand Tour expertise this previous season, together with Matthew Dinham, Oscar Onley and Kevin Vermaerke.
Pfeiffer Georgi and Charlotte Kool will proceed to steer the ladies’s WorldTour squad, Kool main the way in which in 2023 with 13 of the workforce’s 18 wins in a breakthrough season. The workforce just lately added a trio of riders to assist their prime sprinters, Italian Rachele Barbieri and British U23 riders Josie Nelson and Abi Smith.
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