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To interact new realities and lands, bringing their magnificence and the considered one of a novel occasion to the entire World by TV publicity, the Tour of the Alps actually went a great distance.
At present, Tuesday February twenty seventh, in Innsbruck (Tirol, Austria), the Euroregional stage race, to be run from April fifteenth to nineteenth, 2024 over 5 levels, has collected Tirol’s and Austria’s political and sports activities authority round its distinctive actuality.
The press convention was attended by Tirol’s Tourism Councillor Mario Gerber, Tirol Werbung’s CEO Karin Seiler, the Austrian Biking Federation President Harald Mayer, and the Austrian athlete Lukas Pöstlberger.
The charming interactive platform on the Euregio Infopoint was readily available to point out the story of the venture, from the tip of 2016, when the venture got here to life because of the euroregional alliance of Tirol, Südtirol and Trentino, so far.
In Tirol, within the wake of the attractive 2018 World Championship, #TotA managed to construct ardour, relationships and engagement, even in areas the place biking wasn’t as widespread. The participation of the Nationwide Staff can also be an indication of the help and confidence by the Austrian Nationwide Federation chaired by Harald J. Mayer.
The invention of latest areas for the race, corresponding to Silberregion Karwendel, internet hosting two stage finishes this yr, is an announcement of the promotional worth that the occasion’s has proved to precise.
Not by likelihood, even the TV protection in Austria is predicted to be wider and extra highly effective prior to now, due to the impulse by Tour of the Alps’ new multi-year associate Infront, the main firm in worldwide sports activities advertising.
“Tour of the Alps connects folks past borders, strengthening the concept and spirit of the Euregio. It’s a difficult race that calls for the utmost effort from the athletes whereas providing each a technical and a pure present, bringing to the world essentially the most lovely areas of the Euroregion. Moreover being a sporting venture of worldwide degree and enchantment, Tour of the Alps additionally has important optimistic results on tourism and the native financial system,” stated Mario Gerber, Tirol’s Tourism Councillor.
When ambition merges with planning, it turns into imaginative and prescient: over these seven years, the Tour of the Alps has undergone an distinctive consolidation journey, supported by the territorial companions united within the GECT Euregio Join – created within the wake of the UCI ProSeries biking occasion venture – and by many long-time and new allies which managed to supply a novel mixture of technical, organizational, advertising, and communication options. That is how Tour of the Alps turned a profitable case historical past.
The euro-regional stage race will begin from Neumarkt/Egna, in Südtirol/Alto Adige. After the eve’s day of Sunday, April 14th characterised by the groups’ presentation, on Monday, April 15, the opening stage will set off, with end line in Kurtinig ADW/Cortina sSdV. On Tuesday, April sixteenth, the race will enter Tirol with stage 2, from Salurn ADW/Salorno SsdV to Stans, within the Silberregion Karwendel.
The Silberregion Karwendel can even host stage 3 with begin and end in Schwaz, earlier than the 2 closing levels in Valsugana (Trentino), stage 4 from Leifers/Laives to Borgo Valsugana and stage 5 with begin and end in Levico Terme.
“The Tour of the Alps is a flagship venture for cross-border collaboration in tourism and sport. This occasion firmly locations the European area of Tirol – Südtirol/Alto Adige – Trentino underneath the worldwide highlight over a number of days, providing the followers a first-hand expertise of the area. On the similar time, Tour of the Alps conjures up locals and vacationers to expertise our various street and off-road biking alternatives, simply in time to prepare for the beginning of the summer season season”, argued Karin Seiler, Managing Director of Tirol Werbung.
TWO FULL-THROTTLE DAYS IN THE SILBERREGION KARWENDEL
With a begin and two stage finishes, Tirol will host the central days of the 2024 Tour of the Alps. The Silberregion Karwendel opens the doorways to the euro-regional stage race for the primary time: the “Silver Area” of Tirol, well-known for its deposits of mineral, and the pristine surroundings of its mountains and valleys.
“We’re extraordinarily proud to have the chance to current Silberregion Karwendel to a wider worldwide viewers. Because of the Tour of the Alps, we’re in an ideal place to advertise the area as a first-rate vacation spot for biking and outside actions. Furthermore, it supplies a lift for the native financial system and tourism by attracting guests and media consideration”, stated Elisabeth Frontull, the Managing Director of Silberregion Karwendel Tourism Affiliation.
Within the two days within the Silberregion Karwendel, the champions of the Tour of the Alps will face climbs that aren’t extensively recognized to the general public, but difficult and technically attention-grabbing. These ascents aren’t extraordinarily lengthy, but powerful and appropriate for explosive riders: athletes who, after the end in Levico, will fly to Belgium for Liege-Bastogne-Liege will discover within the Silberregion the terrain to check themselves earlier than the final nice Monument of the Spring.
After the beginning of stage 2 in Salurn ADW/Salorno ssDv, the TotA peloton crosses the Austrian borders going through the Brenner Go. Within the Inntal/Valle dell’Inn, the bunch will experience in direction of the alternative finish of the valley to sort out the difficult Gnadenwald KOM. As soon as on high, and with 15 kilometers to go, the stage will likely be set for the decisive assault: the route’s closing half may be tough and unpredictable due to the ultimate, that includes 500 metres of barely uphill towards Stans.
On Wednesday, April seventeenth, the rider will face stage 3 of 124,8 Km with begin and end in Schwaz, in Tirol. The primary half winds throughout the Inntal/Valle dell’Inn till km 90 and options an undulating route. Then again, the second half provides a very totally different setting, with the Weerberg and Pillberg climbs enjoying a key function. Because of their demanding routes, these climbs (that will likely be repeated twice with solely the primary cross legitimate for the KOM) will likely be selective and can flip the final 38 kilometers right into a race inside the race, much like an Ardennes’ basic. Certainly, regardless of its quick climbs, the typical gradient is nearly 10 p.c and spikes as much as 13-14 p.c.
THE TEAMS: THE AUSTRIAN NATIONAL TEAM JOINS THE SHOW
The Tour of the Alps guarantees a top-notch spectacle, with the presence of 9 World Tour groups (another than the 2023 version) and quite a few high names introduced on the beginning line.
The confirmed World Groups are Decathlon-AG2R La Mondiale (FRA), Bahrain Victorious (BRN), BORA-hansgrohe (GER), EF Schooling-EasyPost (USA), Staff Jayco-Alula (AUS), INEOS Grenadiers (GBR), Movistar Staff (ESP), DSM Firmenich-PostNL (NED), and Lidl-Trek (USA). Among the many anticipated high names firstly are additionally Geraint Thomas, winner of a Tour de France, Nairo Quintana, Maglia Rosa on the 2014 Giro d’Italia, and Romain Bardet, the winner of the 2022 Tour of the Alps, in addition to a few of the greatest Italian biking riders: Filippo Ganna, Filippo Zana, and Antonio Tiberi.
Among the many groups firstly there can even be, for the second consecutive yr, the Austrian nationwide group: one other chapter that additional highlights the significance of the occasion for the complete nationwide biking motion, which remains to be browsing the momentum of the 2018 Street World Championships in Innsbruck, and the highlight of the #TotA itself.
A synergy emphasised additionally by the phrases of Austrian Biking Federation’s President Harald Mayer.
“Because of the worldwide soul of this race, and particularly the levels in Tirol, even Austrian athletes really feel the Tour of the Alps as their dwelling race. We’re trying ahead to being again firstly with the Austrian nationwide group in 2024. Competing on such a top-level state of affairs helps our younger athletes and even our employees to achieve expertise and status. The truth that we’ve this chance additionally reveals the expansion and growing standing of Austrian biking on a global degree due to the distinguished outcomes reached by Felix Gall, Christina Schweinberger and the Olympic Champion Anna Kiesenhofer”.
SIDE EVENTS: THE EUREGIO VALUES ON THE ROADS OF TOUR OF THE ALPS
Along with strengthening the cooperation among the many three territories and uniting them underneath the mark of their historic proximity and customary values, an unique core motivation of the #TotA venture is to deliver these Euregio founding values into the every day lifetime of its folks.
A aim that the Tour of the Alps performs with growing dedication with the intention to create an occasion able to involving lovers and curious, younger and specialists, people, athletes and civil society.
Once more this yr, there will likely be many initiatives developed by the #TotA promotion space in synergy with the stage committees. From bike parkour to tastings, from themed contests to artwork exhibitions and even excursions on bikes. There will likely be some ways to attach with the values corresponding to Various Mobility, Dwell the Alps, Respect for Nature, Alpine Life-style, Hospitality, Excessive-High quality Companies, and Sportsmanship, round which the Euroregional alliance – and the Tour of the Alps particularly – have been established and consolidated.
The occasion, within the opening days in Südtirol/Alto Adige, can even characteristic the brand-new Infront Bike Expertise, a motorcycle itinerary to find the beauties, flavors, and excellences of the euro-regional territory. A particular deal with reserved for chosen friends of the worldwide sports activities advertising group, a brand new strategic associate of the Tour of the Alps from this yr.
Extra attention-grabbing actions for the followers are set for the race eve on Sunday, April 14th, in Neumarkt/Egna, with a day stuffed with particular friends, music, and leisure, resulting in the groups’ presentation within the afternoon.
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