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Skoda, the Czech automotive producer, has prolonged its long-standing sponsorship of biking’s iconic Tour de France till 2028.
The five-year renewal, struck with race organizer ASO, will take Skoda’s partnership with the race past twenty years.
The model can even proceed to sponsor the ladies’s Tour de France Femmes.
Skoda will retain its position as sponsor of the inexperienced jersey that rewards the most effective sprinter within the Tour de France, which it has held since 2015.
The Czech firm, which is owned by German automotive big Volkswagen, has been a serious sponsor of the Tour de France since 2004 and supplies official autos for the race, one among biking’s three ‘Grand Excursions’.
Past the Tour de France and the Tour de France Femmes, Skoda has confirmed its wider involvement in biking by committing to the Spanish races La Vuelta and La Vuelta Femenina, in addition to in Germany with Eschborn-Frankfurt and the Deutschland Tour.
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In complete, Skoda is supporting ASO on 19 worldwide biking races.
Martin Jahn, Skoda board member for gross sales and advertising and marketing, added: “By persevering with our trustful partnership with ASO and the Tour de France, Skoda reaffirms its sturdy connection to biking and its followers worldwide.
“The Tour de France is the world’s most-watched biking race. In 2023, it attracted almost 150 million viewers in Europe alone. This distinctive visibility drastically advantages our merchandise, providing us the chance to bolster Skoda’s place as a key supporter of biking.”
In October, Le Crédit Lyonnais, the French financial institution, additionally prolonged its long-running sponsorship of the Tour de France till 2028.
The tour’s different primary sponsors embrace E-Leclerc, Continental, and Krys.
The 2024 Tour de France would be the 11th version of the celebrated race and happen from June 29 to July 21.
It’s going to start in Florence and finish in Good, ending away from Paris for the primary time in its 121-year historical past as a result of Olympics being held within the French capital later this 12 months.
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