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Taylor Kitchen discovered her ardour for motorsports after watching a NASCAR Xfinity Sequence race along with her grandma in 2016. The next 12 months, she would attend her first race at Kentucky Speedway. The odor of the fuel and roar of the engines filling her ears was sufficient to solidify her love of the game.
She spent the subsequent few years working her manner into the NASCAR on-line group and researching as a lot as she may to achieve an enormous information of the game. Nonetheless, one thing was bothering her. On the time, Taylor struggled to seek out content material inside the house that was female-led and got here from the attitude of a brand new fan.
This impressed her to create her personal media outlet, “Above The Yellow Line” in 2021. On this platform, Taylor writes, movies, edits, and markets high-quality movies discussing the newest information and occasions from the game.
In April of 2022, her firm partnered with the outstanding NASCAR media outlet TobyChristie.com to offer them social media content material and to report on location throughout choose race weekends.
Since then, Taylor has been capable of assist construct TobyChristie.com’s YouTube viewers to effectively over 4 thousand subscribers and continues to assist broaden the corporate’s social attain along with her staff.
2022 marked a brand new period for the model as Taylor expanded ATYL’s capabilities to assist numerous drivers with their communications, public relations, digital media, and advertising and marketing.
In June of that 12 months, she was employed by ARCA Sequence Champion, Austin Theriault to work for his driver growth program, “AT Racing Improvement”. Because the group’s Director of Digital Advertising and marketing and Media, she produces and directs her shoppers tailored social media methods. She additionally takes half in advertising and marketing efforts for her drivers.
In Might of 2023, Austin Theriault of AT Racing Improvement partnered with Workforce Hornaday Improvement and introduced Taylor to the staff as their Communications Supervisor. Working with Ron and Candice Hornaday, Taylor helps direct their drivers social media technique and PR efforts. She additionally partakes in firm and driver advertising and marketing and recruiting efforts
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